或许我不逼自己,我不会写这篇,某个饿了么老大要我写个爆款,我想了想,还是写些总结实用性强的文章吧,希望给各位在实际工作中能有所启发,这我就很开心,还是很希望能有所反馈你在日常工作中遇到的实操问题,不然理论性的东西没有转化意义不大,理论一定要落地才叫理论本身。
Maybe I do n’t force myself, I won’t write this, a ele.me big boss wants me to write an explosion, I think about it, or write some articles that summarize the practicability, I hope to give you a practical work Inspired, I am very happy. I still hope that I can give feedback on the practical problems you encountered in your daily work. Otherwise, the theoretical things will not make much sense. The theory must be called the theory itself.
第一季会讲到以下几个用户体验设计方法:
The first season will cover the following user experience design methods:
- 情绪版
Mood Board
- 用户可用性测试
Usability Test
- 卡片分类
Card Sort
- 用户体验地图
Usability Map
用户可用性测试
Usability Test
为每个测试做一个目标,几个人备注1,测试什么内容,给种子用户做一个任务列表,完成你想测试的界面内容,最后复盘整个测试过程走查界面,找出用户的Pain Point,用户体验需要改进的点,列表出来。
Make a goal for each test, several people's Note 1, what to test, make a task list for the seed user, complete the content of the interface you want to test, and finally review the entire test process and walk through the interface to find the user's Pain Point The points where the user experience needs improvement are listed.
- 电话访谈确定种子用户数量(尽量少而有代表性,5个足够)
- 确定测试内容
- 制作在线或者纸质原型(Paper Prototype)
- 分发测试任务,制作任务列表
- 安静的观察测试过程,中途不要打断
- 复盘整个测试过程
- 找出用户pain point,卡片化(Card sort)或其他与同事讨论确定整改方向
Telephone interview to determine the number of seed users (as few and representative as possible, 5 are sufficient)
Determine test content
Make online or paper prototypes (Paper Prototype)
Distribute test tasks and make task lists
Observe the test process quietly without interruption
Review the entire test process
Find out the user's pain point, card sort (Card sort) or other discussions with colleagues to determine the direction of rectification
用户体验画布
Usability Map
在白板绘制用户体验画布
Draw the user experience canvas on the whiteboard
用户体验画布
User experience canvas
按照不同部分填写不同内容,内容其实可以按照自己产品需求制定咯,再比如下面:
Fill in different content according to different parts, the content can actually be formulated according to your product needs, for example as follows:
用户体验画布另一个案例
Another case of user experience canvas
情绪版
Mood Board
情绪版是Mapping设计方向,和展示宏观设计方向所做的一些方向展示,可分为视觉向和文字向,他通过图片和文字预先展示了气氛,方向,产品特性这些抽象概念:
The emotional version is the design direction of Mapping and some of the directions displayed by the macro design direction. It can be divided into visual direction and text direction. He pre-displayed the abstract concepts of atmosphere, direction and product characteristics through pictures and text:
视觉情绪版 (我为 Bordrin C31 做的视觉方向情绪版)
Visual Emotional Edition (The visual direction emotional edition I made for Bordrin C31)
文字情绪版 (我为 Bordrin C31 做的文字方向情绪版)
Text Emotional Edition (the text direction emotional edition I made for Bordrin C31)
卡片分类
Card Sort
Card Sorting 是一个设计方法,可以为不同的目的服务,比如重组内容,进行分类,或者在用户调研阶段列举关键词,进行用户画像,不同的目的导致了不同的画布,可以作为体验工具使用,一般注意不要使卡片集中在一个区域内,尽量平均分类卡片,卡片数量不易过多,在卡片制作过程就要注意有所区别和预设;卡片分类单人进行,或多人协同进行,比较推崇单人进行,一个人记录,然后才是下一个,最后对比统计结果,这样效率高,干扰低。
Card Sorting is a design method that can serve different purposes, such as reorganizing content, sorting, or enumerating keywords in the user research phase, making user portraits. Different purposes lead to different canvases, which can be used as experience tools Pay attention not to concentrate the cards in one area, try to classify the cards as evenly as possible, the number of cards is not easy to be too much, it is necessary to pay attention to the differences and presets in the card making process; card classification is performed by one person, or coordinated by multiple people, which is more recommended People do it, one person records, then the next one, and finally compare the statistical results, so that the efficiency is high and the interference is low.
Cart sort某使用场景实例1
Cart sort use case example 1
Cart sort某使用场景实例2
Cart sort use case example 2
备注1:尽管有些专家规定了人数,甚至人数很庞大,我还是认为应该控制在小数量(3-5个),如果要控制人数,在前期可以做下种子用户筛选,电话进行一下远程的调查,确定用户的行业和使用情景,确定种子用户有代表性。
Note 1: Although some experts stipulate the number of people, and even the number is very large, I still think it should be controlled at a small number (3-5). If you want to control the number of people, you can do seed user screening in the early stage, and conduct a remote survey by phone , Determine the user's industry and usage scenarios, and determine the representativeness of seed users.
第二季 TBD... =)
Next Season TBD... =)
用户体验工具和方法很多,第一季先展示这些内容,后期会根据需求继续整理,基本上是目前使用频率比较高且沿用至今的设计方法,而且尽量展现dark使用过的,欢迎大家关注,有任何意见或者反馈,请联系我,谢谢!
There are many user experience tools and methods. The content will be displayed in the first season, and will continue to be sorted out according to needs in the later period. Basically, it is a design method that is currently used frequently and is still used today. Please contact me for any comments or feedback, thank you!