案例纵览Overview

2020年5月10日，威马发布了适合Z时代的新车ES5-Z，同时概念车Marven发布，2021年计划量产。

圈内不免哗然于Freeman怎么弄了2个脱口秀演员来主持一个新车发布会，满嘴的荷尔蒙和后街头气息，了解威马车精神内核的人或许发现，这次只是更加彻底的拥抱后浪的一个秀，深埋于此的是威马一直想做的属于后浪的新能源车。

对于理想主义者，现实并不是没有为他们留下路。我在威马期间，有幸参与到了第一代车的HMI和出行APP的全程设计。在最早我们确定了这辆车的真正主人，也就是今天提出的Z世代，我们不仅要求他亮眼并抓住年轻人的眼球而且符还要合后浪阳光而又矜持的味道，不仅是好用还要求借助AI技术让它丰富到千人千面。

我们需要的，只是暂时退避开那些锋芒毕露的竞争对手，转进，转进，再转进，决胜于下一代。

On May 10, 2020, Weima released the new es5-z suitable for Z era, and Marven, the concept car, was released, and mass production was planned in 2021.

The circle can't help but wonder how Freeman got two talk show actors to preside over a new car conference, full of hormones and street breath. People who understand the spirit of Weichai may find that this is just a show that embraces houlang more thoroughly. What is deeply buried here is the new energy vehicle that Weima has always wanted to make.

For idealists, reality does not leave a way for them. During my stay in Weima, I was lucky to participate in the whole process design of HMI and travel app of the first generation vehicle. At the earliest time, we determined the real owner of this car, that is, generation Z proposed today. We not only asked him to shine and catch the eyes of young people, but also meet the taste of sunshine and reserve in the back wave. It is not only easy to use, but also requires the help of AI technology to enrich it to thousands of people.

What we need is just to stay away from those sharp competitors for the time being, and turn in, turn in, and then move forward, and win in the next generation.

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